One way that Tova & Wild is looking towards expanding our audience and ushering in new content that caters to the unique take of TW is by partnering with brands, influencers, and creatives. We are extremely selective about the brands we work with, and retain editorial control of all content we publish across all platforms. We never publish stories written by brands, and we don’t allow brands to edit our content. It’s a stance we’ve taken to keep the integrity and standards of our content.
How can I tell what’s part of a paid collaboration?
Transparency is super important, and we stand behind everything we publish—paid or otherwise—without collaborations we wouldn’t be able to make great content and learn about brands and influencers we love. We have the following elements set up in order to make sure you can easily tell what content is part of a paid collaboration:
How can I tell the difference between an affiliate link and a brand collaboration?
Affiliate links are layered throughout blog posts in the writing and often times in the captions of certain images. Affiliate links help Tova and Wild speak about products we love whilst also allowing us to show you where you can purchase these items. Not all links are affiliate links, and oftentimes any highlighted links you see throughout a page are merely pointing you to research or other articles. Affiliate blog posts will have a banner that says this attached to the top and bottom of the page.
*This post contains some affiliate links, however, this is not a paid collaboration with Tova & Wild. For more information about brand collaborations, affiliate links and more, please click here.*
Collaborations on TovaWild.com are identified by:
Italicized copy at the beginning of the story stating that it is part of a collaboration, naming the brand partner, and linking to this page. See above.
*This post is part of a paid collaboration with Tova & Wild. For more information about brand collaborations, affiliate links and more, please click here.*
Inclusion in the “Collaborations” category within the site
“Collaboration” or “Sponsored By” above the author’s name in the homepage and category feeds
“Collaboration” or “Sponsored By” logo included in the image header for the story at the beginning of the page
Collaborations on Social are identified by:
#TWPartner dedicated hashtag with brand partner tagged
For more information about becoming a paid partner, please contact us below. We work with brands of all sizes and shapes—don’t hesitate to reach out.
Email us at… Hi@TovaWild.com